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Startup Marketing: 5 Ways to Laser Focus Your Marketing Strategy
In my last post, hopefully I convinced you that doing less is actually a way to learn how to do better marketing. It allows you to focus your marketing strategy and activities, and can result in...
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Startup Marketing: How Doing Less Can Actually Increase Your Brand Awareness
Here’s a Marketing Challenge for You: Make 2013 the Year You Do Less It may sound counter-intuitive, but doing less can actually be your best bet to increase your brand awareness and improve your...
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SaaS Marketing: Win by Emphasizing the “Service”
In my last post, I dissected the fundamental issues with SaaS marketing techniques in that most strategists still think of SaaS product as a tangible, concrete, self-contained, transferable, or, in...
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New Marketing Channels: Winning by Going Off the Beaten Path
Find less known messaging channels and outmarket your competitors image provided by: jscreationzs / FreeDigitalPhotos.net In the hyper-competitive software industry today, marketers are under a lot of...
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Online Sleuthing Techniques to Learn about Your Competitors’ Marketing Tactics
How to find cool marketing channels and tactics that competitors and related vendors are using? Image provided by: basketman / FreeDigitalPhotos.net In a comprehensive analysis of all potential...
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The Business Benefits of Identifying the Best Marketing Channels
Image provided by: ponsulak / FreeDigitalPhotos.net Recently, our Research and Analytics team has been working on developing a process to help our portfolio companies comprehensively identify and...
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Marketing Channel Research: How to Design a Prioritization Scheme?
Image Credit: quantumwhisper.com What prioritization factors really matter when identifying which marketing channel types to utilize in your company’s marketing campaign? And which factors should your...
View Article9 Manageable Personal Branding Tips
Do you have an online brand? Last week, I was chatting with a coworker about potential topics he can blog about. Since there are several popular VC bloggers already, my coworker wondered, How can I...
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Event Marketing Tactics to Stretch the Marketing Budget
Image provided by: utest.com Too often, marketing managers and entrepreneurs lose track of their top assets (their creativity, low brand profile and agility) when determining how to best utilize the...
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10 Twitter SEO Tips to Optimize Your Influence Marketing Strategy
Image provided by: Insurance Marketing HQ Did you know that your tweets appear in Google search results and are highly valued by its search algorithm? Consequently, optimizing your Twitter SEO strategy...
View ArticleLinkedIn Search Optimization Tips and Tricks
LinkedIn has established itself as the largest professional network in the world, boasting of more than 100 million users and over 200 million profiled companies. Most companies already recognize...
View ArticleBuilding a Channel for SaaS Companies – Challenges and Opportunities
Reinventing the channel for the cloud computing era Building a profitable network of channel partners used to be the “holy grail” for B2B ISVs because it amplified the growth while improving...
View ArticleGet More Newsletter Subscribers Now
Newsletters can be an effective vehicle for driving website traffic to your content development efforts on a regular basis. But how can you improve your newsletter? Last week I caught up with the...
View ArticleContent Marketing Building Blocks: The Newsletter
Newsletters can be an Excellent Vehicle to Achieve your Content Marketing Goals A few weeks ago I wrote a post about corporate blogging serving as the foundation to any content marketing strategy....
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B2B Social Media: Yammer for Startups
I know what you are thinking…you need another social network like you need a hole in the head, right? I hear you, I really do! That’s why you have to trust me when I say this tool is valuable enough...
View ArticleMy Top Content Marketing and Social Media Tools
The Tools That Support our Content Marketing and Social Media Efforts There are several tools available to help shape your content marketing and social media efforts. At OpenView, we use our fair share...
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Make the Most out of your Sales Webinars
Perhaps I’ve been hiding under a rock, but last week I attended a GoToMeeting Webinar hosted by our portfolio company, Balihoo, and wow, has webinar technology evolved. Program Manager Matt Borud, and...
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Do you have a corporate blogging program in place?
Corporate Blog = the Cornerstone of any Content Marketing Strategy A corporate blogging program can offer significant benefits to your customer engagement efforts: Increase the number of...
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Review: Go To Market Strategy – Lawrence Friedman
Title: Go To Market Strategy Author: Lawrence Friedman Edition: 2002 Presentation: Organization – Though the cover, graphics, and chapter pages of this book make it look more than a little gimmicky,...
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Ultimate Guide to Corporate Blogging is HERE
Corporate Blogging is a Great Foundation to any Content Marketing Strategy Corporate blogging programs are a key component to any marketing strategy. It is important for all of your employees...
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